Ferrari Unveils AI App for an Immersive F1 Experience

Scuderia Ferrari HP and IBM have introduced a groundbreaking mobile app infused with AI, set to revolutionize how 400 million Tifosi engage with Formula 1 both during and beyond race weekends.

Launched at the Miami Grand Prix, the revamped Scuderia Ferrari app marks Ferrari’s most ambitious digital initiative to date. Leveraging IBM’s watsonx AI platform, it converts extensive race data into immediate post-race summaries, detailed strategy analyses, and personalized interactive features for each fan.

Key Features

• AI-Driven Race Recaps delivered within hours after the checkered flag
• Post-Race Insights featuring telemetry visuals, tire strategies, and driver reflections
• Interactive Fan Participation with polls, direct communication with the team, and highlights from past races
• Italian Language Support available for the first time
• Customized Fan Profiles that adapt to user preferences

This is the future of Ferrari fandom. 🏎️📲

Experience race week excitement like never before with the completely new Scuderia Ferrari HP mobile app. Powered by watsonx, this fresh experience presents Tifosi with AI-driven insights, data visualizations, and much more… pic.twitter.com/Ag5THc0R04

— Scuderia Ferrari HP (@ScuderiaFerrari) May 1, 2025

Ferrari’s Vision

“This app is designed to bring our fans closer to the essence of the racing experience,” stated Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer. “It marks the start of a new chapter in the Ferrari journey.”

IBM’s Perspective

“This represents a new paradigm in digital fan interaction,” noted IBM’s Jonathan Adashek. The tech giant is utilizing enterprise-grade AI to create a more intelligent and immersive app experience, applying the same resources it offers to clients across various sectors.

Upcoming Features

In 2025, Ferrari plans to introduce additional capabilities:

• 3D virtual tours
• E-commerce functionality
• Gamified experiences for fans
• Expanded content from Ferrari’s Hypercar, GT, and Driver Academy programs

This app is more than just a digital platform; it symbolizes Ferrari’s vision for the future of fandom. With