Scuderia Ferrari HP and IBM have unveiled a groundbreaking mobile app driven by AI, set to transform the experience of 400 million Tifosi during Formula 1, both on race weekends and beyond.
Making its debut at the Miami Grand Prix, the revamped Scuderia Ferrari app represents Ferrari’s most ambitious digital initiative to date. Utilizing IBM’s watsonx AI platform, the app converts raw race data into prompt post-race summaries, detailed strategy analyses, and interactive features personalized for each fan.
Key Features
- AI-Powered Race Summaries available within hours after the checkered flag
- Post-Race Analysis with telemetry visualizations, tire strategies, and driver insights
- Fan Interaction featuring polls, messages to the team, and classic race highlights
- Italian Language Support offered for the first time
- Customized Fan Profiles that adapt to user behavior
This is the future of Ferrari fandom. 🏎️📲
Experience the excitement of race week like never before with the all-new Scuderia Ferrari HP mobile app. Powered by watsonx, this innovative experience provides Tifosi with AI-generated insights, data visualizations, and more… pic.twitter.com/Ag5THc0R04
— Scuderia Ferrari HP (@ScuderiaFerrari) May 1, 2025
What Ferrari Says
“This app is designed to connect our fans more closely with the racing world,” stated Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer. “It marks the start of a new dimension in the Ferrari experience.”
The IBM Perspective
“This represents a new paradigm for digital fan engagement,” remarked IBM’s Jonathan Adashek. The technology giant is leveraging enterprise-level AI to create a more intelligent, immersive app, utilizing tools that serve clients across various industries.
Upcoming Features
In 2025, Ferrari will introduce additional functionalities:
- 3D virtual tours
- E-commerce capabilities
- Gamified fan experiences
- Expanded content covering Ferrari’s Hypercar, GT, and Driver Academy initiatives
This is more than just an app; it signifies Ferrari’s commitment to the future of fandom. With IBM’s AI capabilities, Scuderia Ferrari is creating a 24/7 interactive racing experience where every fan plays a role in the narrative.
