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AI-generated thumbnails are increasingly populating Fortnite’s user-generated Discovery feed, and Epic Games has indicated that it won’t be enforcing guidelines on them for the time being.

The main menu of Fortnite serves as the initial touchpoint for millions of players. However, this screen is becoming overwhelmed with AI-generated artwork—some of which is generic or raises concerns. Despite pushback from the community, Epic is taking a hands-off approach.

“We don’t really mind what tool you use to create your thumbnails,” stated Dan Walsh, product management director at Epic. “What matters to us is whether it complies with our guidelines.”

Key Takeaways

Epic has acknowledged that detecting AI-generated content is becoming “increasingly difficult to the point of being nearly unenforceable.”

No plans for enforcement are in place, even as certain AI-generated thumbnails reuse copyrighted material or appear to be of low quality.

While Epic does not utilize AI for creating its own skins or assets, it has confirmed it won’t do so.

Image by Oberon Copeland @veryinformed.com on Unsplash

Prioritizing Human Creativity

Saxs Persson, Executive VP at Epic, affirmed that the company believes humans produce the best outcomes. “Do we think we need to start creating Fortnite outfits using AI models? Absolutely not,” he remarked.

As AI art develops rapidly, so too do discussions surrounding quality, originality, and ownership. Epic’s decision to allow AI thumbnails to dominate the Discovery feed