This week, reports emerged suggesting that Nvidia made attempts to manipulate reviews for its $299 GeForce RTX 5060 graphics card, which is typically a top-selling GPU for the generation. The company has consistently stated that its budget-friendly 60-series cards are bestsellers, and it appears they took measures this year to control the narrative by limiting access to the card and influencing reviewers to portray it positively.
Nvidia aimed to avoid a repeat of 2022, when it released the predecessor to this card, which received harsh criticism. The 4060 was labeled a “slap in the face to gamers” and dubbed a “wet fart of a GPU.” After observing reviewers’ responses to the 5080, which similarly revealed the limited improvements in Nvidia’s hardware, I wondered if the 5060 was destined to face similar fates.
However, Nvidia had other strategies in play.
Here are the tactics Nvidia reportedly employed to obscure the true performance of the 5060, as detailed by sources like GamersNexus, VideoCardz, Hardware Unboxed, GameStar.de, and Digital Foundry:
- Nvidia scheduled the RTX 5060 launch for May 19th, coinciding with Computex in Taipei, Taiwan, ensuring many reviewers were not at their test setups.
- Even if reviewers had the GPU ahead of time, Nvidia limited access to the necessary drivers to test the RTX 5060 before the launch date, which is crucial for making a GPU functional.
- Nvidia provided selected, handpicked reviewers with early access to drivers, but only under the condition that they conduct tests limited to five specific games at 1080p resolution with fixed settings, comparing against weaker GPUs (the 3060 and 2060 Super) that the new card was likely to outperform.
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