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CADA, Sydney’s radio station within the Australian Radio Network (ARN), is facing backlash after disclosing that its show Workdays with Thy, broadcasted weekdays from 11 AM to 3 PM, was hosted by an AI persona.

For several months, CADA portrayed the show as being hosted by a woman named Thy, sharing her images across various platforms to enhance the perception of a real human presenter.

However, it has been revealed that Thy was not a real individual.

• Thy was an AI-generated avatar.
• Listeners were misled by the promotion of her as a human.
• No mention was made of the AI technology behind the persona.

This revelation has sparked significant outrage, with many questioning the ethical implications of using AI in such a misleading way, particularly without prior notification to the audience.

(Image: CADA)

The Creation of the AI Persona “Thy”

CADA’s AI host was developed using ElevenLabs, a state-of-the-art AI audio platform that transforms text into realistic speech. The voice and appearance of “Thy” were modeled after a real employee in ARN’s finance department.

Designed to emulate a human radio host, the AI avatar engaged listeners with a familiar broadcasting tone. Despite airing for nearly six months, CADA never disclosed that Thy was an AI creation.

The revelation led to widespread criticism, raising concerns about trust, authenticity, and transparency in the media.

Public Outcry

The backlash was immediate and intense, with numerous listeners and industry professionals denouncing the deception.

Teresa Lim, Vice President of the Australian Association of Voice Actors, criticized CADA for its lack of transparency regarding AI use.

Experts emphasize that audiences should be informed when listening to live broadcasts featuring AI rather than human hosts.

Additional Concerns Raised

• The AI persona “Thy” was marketed as an Asian woman, while the station’s lineup did not reflect genuine diversity.
• Using a synthetic host instead of a diverse human personality has sparked debates about the