YouTube is piloting an innovative AI-driven feature that could revolutionize how users discover content.
Rather than just presenting standard search results, YouTube is trying out a video carousel that appears following certain search queries.
This carousel will showcase relevant video snippets tailored to the context of your query, providing a more engaging and interactive method for finding videos.
What’s new
The AI will offer video snippets deemed most useful based on your search. For instance, if you look up “best noise-canceling headphones,” the carousel may feature quick clips from reviews of different headphones.
This feature is currently in the testing phase with a select group of YouTube Premium users in the U.S., focusing primarily on product and location-based queries like shopping or exploring activities in specific cities.
Photo by Leon Bublitz on Unsplash
Why this AI test matters
While it may appear to be a minor update, this feature has the potential to enhance content discovery significantly, making it more enjoyable and efficient. Instead of sifting through countless titles, users will have quick access to relevant video snippets. This initiative is part of YouTube’s ongoing efforts to stay competitive with Google’s AI-enhanced search capabilities and to boost user engagement.
As artificial intelligence advances, YouTube’s new feature may just be the beginning of smarter, more intuitive ways to search for content. Stay tuned for updates!
